There’s a lot going on in and around Montreal during the Canadian Grand Prix. As well as the race itself, there are private and corporate events, plus brand activations.

This year I shot a LEGO brand activation at the Carrefour Laval. Visitors were treated to a life-size LEGO Aston Martin Formula One car (F1 fans might remember it from the LEGO race at the Miami GP), plus a build-station where they could make a mini F1 steering wheel.

My brief was to focus on engagement at the activation, especially children and families.

View more Montreal event photography.